Sales Enablement ×

AI that actually ships.

I'm Evan — I build AI automations for B2B teams with Claude, Clay & Make, and publish the projects and the lessons in the open.

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Why I stopped over-engineering my automations

The simplest version that ships beats the elegant one that doesn't.

Clay + Claude: a practical waterfall

How I chain enrichment steps without burning credits on dead records.

Enablement is a content problem

Reps don't need more tools — they need the right answer at the right moment.

The 20-minute automation audit

A quick pass I run to find the one workflow worth automating first.