Sales enablement and GTM engineering projects — automations and AI workflows I've built end to end, with the problem, the approach, and what came of it.
A Clay + Claude enrichment pipeline that hands reps a finished, structured account brief inside HubSpot.
A reusable Claude project that turns raw call notes into consistent summaries every AE and manager can use.
An internal assistant that answers new-rep questions straight from the playbook, cutting ramp-time questions to managers.
A scoring and routing flow that enriches inbound leads and assigns them to the right rep in seconds, not hours.
A scheduled workflow that summarizes pipeline movement and flags at-risk deals into a digest leaders actually read.
A prompt system that drafts competitor battlecards from raw notes and win/loss data, kept current without a content team.