Writing

Short notes on building AI automations in B2B — what's working, what isn't, and what I'd do differently. Most are a two-minute read.

Why I stopped over-engineering my automations

The simplest version that ships beats the elegant one that doesn't.

Clay + Claude: a practical waterfall

How I chain enrichment steps without burning credits on dead records.

Enablement is a content problem

Reps don't need more tools — they need the right answer at the right moment.

The 20-minute automation audit

A quick pass I run to find the one workflow worth automating first.

Prompts are documentation now

Treat your system prompts like code: versioned, reviewed, and commented.

When not to automate

Three signs a process should stay manual — at least for now.

Make.com scenarios I'd build again

A short list of the small automations that paid for themselves fastest.

Scoring leads without a data team

A lightweight model you can run entirely inside your existing stack.